Creating unique brands for each of our yachts
FOR EVERY YACHT THAT IS BUILT OR BOUGHT OR CHARTERED, IT IS TRUE THAT SHE WAS BORN OF SOMEONE’S PASSION.
Capturing passion to create a unique brand
As CA agents, our job is to capture that passion and instill it in would be charterers and buyers. Yacht marketing is about creating a brand for every yacht, which uniquely identifies her in a crowded market. “45m, 6 cabins, 12 crew, spacious interior…” this is all useful information but none of it is definitive. At Y.CO we understand that a yacht’s story is unique and speaks to people in a way that specifications never can. And that story is what we build each campaign on.
The centre of our attention
Y.CO takes on only selected yachts to market for both Sales and for Charter. We believe that handling a small fleet of yachts which represent the best in their class is the only way to achieve maximum return for our owners.
By limiting the number of CA yachts we list, the dedicated yacht marketing team is able to allocate sufficient time and resource to each, supported by marketing, brand and web specialists from our preferred London based agencies.
To apply to join the Y.CO Sales or Charter fleet, please contact our Monaco office.
Contact Y.CO Monaco
+377 93 50 12 12